The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
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P

Product marketing

Positioning and promoting a product to target customers, ensuring its value proposition is effectively communicated and understood, to drive adoption and sales.
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P

Product qualified lead (PQL)

Evaluating potential customers based on their product usage and behavior.
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P

Product-led growth (PLG)

Driving growth through the product itself, prioritizing user experience, and leveraging product adoption as the primary driver of acquisition, retention, and expansion.
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P

Product-market fit

Validating a product's alignment with market needs and customer demands, ensuring its viability and potential for success.
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R

RACE framework

Analyzing, planning, implementing, and evaluating marketing strategies to achieve business goals.
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R

Responsive design

Adapting web content to fit various screen sizes and devices, ensuring optimal user experience and accessibility.
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R

Revenue operations (RevOps)

Aligning sales, marketing, and customer success to optimize revenue generation, forecasting, and customer experience.
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S

Sales enablement

Empowering sales teams with tools, resources, and knowledge to effectively engage and convert prospects into customers.
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