Free Research Tools
Essential free tools for market research and business intelligence
Market Research
Google Trends
Analyze search trends and seasonal patterns to understand market demand.
Google Keyword Planner
Research keywords and get search volume data for SEO and content planning.
Answer The Public
Discover what questions people are asking about your topic or industry.
Competitor Analysis
SimilarWeb
Analyze competitor website traffic, sources, and audience insights.
Wayback Machine
View historical versions of competitor websites to track their evolution.
Wappalyzer
Identify technologies used by competitor websites and industry leaders.
Social Media Research
Facebook Audience Insights
Research audience demographics and interests for targeted marketing.
Social Mention
Monitor social media mentions and track brand sentiment across platforms.
Hashtagify
Research hashtag popularity and find related hashtags for social media campaigns.
Industry Analysis
Statista
Access market statistics, industry reports, and consumer data.
Google Scholar
Find academic research and industry studies for in-depth analysis.
Think with Google
Access Google's research insights and industry trend reports.
Survey & Feedback
Google Forms
Create surveys and collect customer feedback with easy-to-use forms.
Typeform
Build engaging surveys and forms with interactive design elements.
SurveyMonkey
Professional survey platform with advanced analytics and reporting.
Research Tips
Start with Questions
Define clear research questions before diving into tools. This helps focus your research and ensures you gather relevant data.
Cross-Reference Data
Use multiple tools to validate findings. Different sources can provide varying perspectives on the same data.
Track Trends Over Time
Don't rely on single data points. Monitor trends over time to identify patterns and seasonal variations.
Document Your Process
Keep track of your research methodology and sources. This helps with reproducibility and sharing insights with your team.