Martech Glossary
Your comprehensive guide to marketing technology terms and concepts
100+ Terms Defined
15+ Categories
500+ Examples
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Analytics
Data tracking, measurement, and analysis tools
15 termsAutomation
Marketing automation and workflow tools
12 termsAdvertising
Digital advertising platforms and metrics
18 termsCRM & Sales
Customer relationship management tools
10 termsEmail Marketing
Email platforms and campaign tools
8 termsSEO & SEM
Search engine optimization and marketing
14 terms