Ads ROI Calculator

Calculate your advertising return on investment and optimize your ad spend

Enter Your Campaign Data

Total amount spent on advertising
Total revenue attributed to the ads
Direct costs to produce/deliver the product/service
Additional costs like tools, agencies, etc.
Total number of ad impressions
Total number of clicks on your ads
Total number of conversions/sales

Your ROI Results

Understanding Your Results

ROI (Return on Investment)

Measures the efficiency of your advertising investment. A positive ROI means you're making more than you're spending.

Good ROI: 300%+ (4:1 return)

ROAS (Return on Ad Spend)

Shows how much revenue you generate for every dollar spent on advertising.

Good ROAS: 4:1 or higher

Cost Per Acquisition (CPA)

The average cost to acquire one customer through your advertising efforts.

Target: Less than Customer Lifetime Value

Click-Through Rate (CTR)

Percentage of people who click your ad after seeing it. Higher CTR indicates more relevant ads.

Good CTR: 2%+ (varies by industry)

Conversion Rate

Percentage of clicks that result in a conversion. Shows how effective your landing page is.

Good Rate: 2-5% (varies by industry)

Cost Per Click (CPC)

Average amount you pay for each click on your ads.

Varies by: Industry, keywords, competition

Optimization Tips

Improve ROI

  • Focus on high-converting keywords
  • Optimize landing pages for conversions
  • Use negative keywords to reduce wasted spend
  • Test different ad creatives and copy
  • Adjust bids based on performance data

Reduce Costs

  • Improve Quality Score for lower CPCs
  • Use automated bidding strategies
  • Target specific audiences and demographics
  • Schedule ads for optimal times
  • Exclude low-performing placements

Increase Revenue

  • Upsell and cross-sell to existing customers
  • Improve average order value
  • Optimize checkout process
  • Implement retargeting campaigns
  • Focus on high-value customer segments

Track & Measure

  • Set up proper conversion tracking
  • Use UTM parameters for attribution
  • Monitor customer lifetime value
  • Track multi-touch attribution
  • Regular performance reviews and optimization