The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
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K

Key performance indicator (KPI)

Measuring tool that evaluates progress towards specific goals, enabling organizations to track performance and make data-driven decisions.
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K

Keyword research

Discovering and analyzing relevant search terms to optimize content and improve search engine rankings.
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L

Landing page

Creating a focused web page designed to capture visitor attention, encourage action, and drive conversions.
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L

Lead generation website

Creating and optimizing a website to attract and capture potential customer information, with the goal of generating sales leads and driving business growth.
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L

Lead nurturing

Educating and guiding potential customers through personalized content and communication to build trust and increase the likelihood of conversion.
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L

List Growth Rate

Accelerating the expansion of a list by attracting new subscribers or customers over a specific period.
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M

Marketing automation

Streamlining and automating marketing tasks, such as lead nurturing, email campaigns, and social media scheduling, to improve efficiency and drive targeted customer engagement.
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M

Marketing operations

Optimizing marketing processes, systems, and technology to streamline workflows, improve efficiency, and drive better results.
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