The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
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Customer journey

Mapping and understanding the stages and interactions a customer goes through when engaging with a brand, from initial awareness to post-purchase satisfaction.
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Customer lifetime value (CLV)

Calculating the value a customer brings to a business over their entire relationship.
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Customer marketing

Engaging, nurturing, and retaining customers through targeted strategies, personalized experiences, and relevant communication to drive loyalty, advocacy, and revenue growth.
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Customer retention

Maintaining customer loyalty and reducing churn by consistently delivering value and fostering long-term relationships.
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Customer satisfaction

Measuring and improving customer satisfaction involves assessing and enhancing the level of contentment experienced by customers with a company's products or services.
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Customer service

Providing assistance, resolving issues, and ensuring satisfaction for customers through effective communication, problem-solving, and personalized support.
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Customer success

Driving customer satisfaction and loyalty by ensuring their needs are met and goals achieved through proactive support, guidance, and value realization.
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Customer support

Providing assistance, resolving issues, and addressing concerns to ensure customer satisfaction and enhance their overall experience.
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