The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
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S

Sales operations

Optimizing sales processes, strategies, and resources to drive revenue growth and enhance customer satisfaction.
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S

Sales qualified lead (SQL)

Identifying potential customers who have shown interest and are likely to make a purchase.
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S

Search engine optimization (SEO)

Improving website visibility and rankings on search engine results pages through strategic techniques and optimizations.
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S

Services operations

Managing and optimizing the delivery and execution of services to ensure efficiency, effectiveness, and customer satisfaction.
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S

Success page

Confirming completion.
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T

Tech stack

Building a tech stack involves selecting and integrating various technologies and tools to support business operations and achieve specific goals.
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T

Thank you page

Displaying gratitude and acknowledging user actions, it's a webpage that confirms completion of a desired action, such as a purchase or form submission.
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T

Top of the funnel (ToFu)

Attracting and engaging potential customers through awareness-building activities and content creation.
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