The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
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T

Total addressable market (TAM)

Calculating the potential market size for a product or service by identifying and assessing the total number of potential customers in a specific market segment.
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U

Unsubscribe Rate

Measuring the rate at which recipients opt out of receiving further communications from a company or brand.
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W

Web Content Outlines

Creating structured plans for organizing and presenting information on websites, web content outlines help guide the development and layout of online content.
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W

Wireframes

Creating visual representations of a digital product's layout and structure, wireframes serve as a blueprint for design and functionality.
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W

Word-of-mouth marketing (WOM)

Spreading information through personal recommendations, WOM amplifies brand awareness and credibility, leveraging satisfied customers to generate organic growth.
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