The purpose of using programmatic SEO
Attract more customers with SEO
Where do the customers come from?
Nowadays, customers come from many different points like social media, physical stores and search engines. From these places, we can see the different intentions among the visitors. Those who have searched our brand are indicating that the particular person has already known who we are, what is the name of the brand and what product or service we are offering.
One of those points that we talked about is search engines. Unfortunately, a ton of businesses are competing to be in the front row of the pages. One particular way to get into the competition is by using Search Engine Optimization (SEO).
SEO is a continuous process to refine articles, writings or information on a website to get higher rankings on search engines.
There are a number of techniques to beat the algorithm of the search engine and make your writings to be at the top of the page that leads to higher conversion rate. With the help of Artificial Intelligence (AI), we can build a software that can not only analyze what keywords to target, but also write the whole article for us. In this article, you will learn not only programmatic SEO, but also how does programmatic SEO work and how to do programmatic SEO.
What is programmatic SEO?
When we do our manual research, collecting information and write down all the knowledge that we have, we are currently increasing our workload. One more point, it is moving the needle by a little if you can produce one article in a month. Recruiting several writers may cost you a lot of money as an investment cost.
Today is the time when we can treat a computer program as an agent to help our specific job.
The term “Programmatic SEO meaning” refers to the activity of making use of softwares and machine learning to automate various aspects of search engine optimization, from keyword research to content creation, writing the content and technical auditing. The purpose of this technique is to reduce your team workload to write article blogs, research for keywords and schedule to launch it live into your website.
The benefits and the limitations
First, let’s talk about the benefits…
Using a programmatic SEO approach comes with several benefits that can make your business grow faster. If you learn the best practices from the best programmatic SEO strategy, you will be able to reduce your resources and increase your awareness of the digital world at the same time. Here are the benefits you will get:
- Improved efficiency
Your business can save time, resources and capital by automating the process of creating and optimizing web pages content. You will achieve strong SEO results with more efficient workflow on your team.
- Data-driven insights
Using analytics data as a guide to write content will lead to higher quality traffic. You can target long tail keywords, niches and low competition keywords to get easy traffic from the search engines.
- Scalability
You will be able to grow at scale if you know and can work with the best programmatic SEO tools. The workflow makes it possible to quickly generate large volumes of targeted content, allowing your business to expand the reach and compete with larger brands.
The limitation
Although there might be several potential benefits, there are also the limitations with using this strategy. I will write about the programmatic SEO tool as well so you can copy the same way of how I do this. If this article is a little bit technical, you may want to share this to your colleagues as I am writing this article as a software engineer.
Here are some the limitations;
- Limited context
No matter what LLM you are using, there are still limitations on the number of the contexts that can be processed, either with the paid one or the free one. You will have to learn to make a better and efficient prompt to make your output generated well.
- Quality control
Sometimes the LLM will generate random and unrelated context that you don’t want to see. In the LLM world, we call it hallucination. Hallucination can be caused by many things like not enough context, unsuitable temperature, too much context and many more. Even if your prompt has generated 100 good articles, there is no guarantee that your 101st article will be as good as the earlier.
- Dependence on technology
Your workflow will be dependent much on the technology side. As long as you have a technical member in your team, you will be able to overcome the rapid shift of the technology.
- Lack of creativity
While programmatic SEO can generate web page content based on data analysis, it may not have the unique perspective, the creative side and the human touch that human writers can bring to the table.
Best practices
The style and approach of Devhaus
There are a lot of programmatic SEO course and programmatic SEO guide available on the internet. We have been exploring a lot of programmatic SEO case study and we want to share some with you the approach and the style that we love.
Using Retrieval-Augmented Generation (RAG)
Retrieval-Augmented Generation (RAG) is a vector database that can store your data in a vector format. It’s like PostgreSQL, MySQL or MongoDB but it is not saving with table formats or JSON format. By saving your data in RAG, you will have a mini version of your own LLM.
Working with RAG is very exciting. It is like having a second brain of yours with more or less the same knowledge. In the RAG development, you will ingest and upload all the writings that you and your team have done in the past. Your LLM API call will be able to search into the whole database before generating the new content.
Why are we using this approach?
With this method, your LLM API call is not only generated based on your prompt and its knowledge but also it will understand larger context from among your writings stored in RAG. You will be able to generate content at scale and all of them have the same voice of tone with your past writings. Moreover, you don’t have to write a lot of prompts because it has the context on the RAG application.
Conclusion
Programmatic SEO helps your business to enhance your online presence. If you agreed to write all your contents by human, it’s totally fine.If you want to add a human touch to the quality control only, it is fine as well.
Due to the limitations that we have talked about, it is a wise thing to do careful planning, execution and continuous improvement. The dependency of technology is making us a perpetual learner because it shifts in a glimpse. But these limitations make the possibilities of exploring more, more ways to find the perfect way to increase our digital presence in this busy digital world.
If you need help to increase your growth level with this technique and more, you can schedule a call with one of Devhaus' representatives. With Devhaus, you are able to get subsidized up to 50% for your project. If you are not sure about the grant, you can watch the video explained by our Vice President, Dom.
In the end, the key to successful programmatic SEO lies in striking the right balance between automation and human insight. By leveraging the efficiency of programmatic techniques while incorporating human creativity and judgment, businesses can create a robust SEO strategy that adapts to the ever-changing digital landscape. As we continue to navigate this dynamic field, it's crucial to remain flexible, data-driven, and user-focused, ensuring that our SEO efforts not only boost visibility but also provide genuine value to our target audience. With this approach, programmatic SEO becomes not just a tool, but a powerful ally in achieving long-term digital success.
