The Ultimate A-Z Martech Glossary and Definitions

Creating a detailed profile of your ideal customer, understanding their needs, motivations, and behaviors to inform targeted marketing strategies.

Navigating the path from awareness to purchase, understanding customer needs, and making informed decisions.

Managing content on websites, a CMS streamlines publishing, editing, and organizing digital content, enabling efficient website management and seamless user experiences.

Managing customer relationships, CRM streamlines sales, marketing, and customer service processes, enhancing customer satisfaction and driving business growth.

Measuring customer attrition, churn rate quantifies the rate at which customers stop using a product or service, providing insights into customer retention and business growth.

Measuring the percentage of users who click on a specific link or advertisement, indicating the effectiveness of a marketing campaign.

Tailoring marketing messages based on the specific circumstances and preferences of individual customers, enhancing relevance and increasing the likelihood of engagement and conversion.

Engaging in meaningful conversations with potential customers, a CQL is a lead that has shown interest and is more likely to convert into a sale.