The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
Dive Right In
arrow_forward
Showing 0 out of 0 results
Clear All
search
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
C

Conversational marketing

Engaging customers through real-time conversations to build relationships, understand their needs, and provide personalized experiences.
Learn more about this word
arrow_forward
C

Conversion rate

Measuring the percentage of website visitors taking desired actions, such as making a purchase or filling out a form.
Learn more about this word
arrow_forward
C

Conversion rate optimization (CRO)

Improving the rate at which website visitors take desired actions, such as making a purchase or filling out a form.
Learn more about this word
arrow_forward
C

Cost per lead (CPL)

Calculating the expense incurred for generating each potential customer's contact information.
Learn more about this word
arrow_forward
C

Customer Data Platform (CDP)

Leveraging customer data for personalized marketing, a CDP unifies and analyzes data from various sources to create a comprehensive view of customers.
Learn more about this word
arrow_forward
C

Customer acquisition

Attracting and converting potential customers into paying customers through targeted marketing efforts and strategic sales tactics.
Learn more about this word
arrow_forward
C

Customer acquisition cost (CAC)

Calculating the cost of acquiring new customers.
Learn more about this word
arrow_forward
C

Customer expansion

Driving the growth of existing customers by increasing their engagement, usage, and loyalty to maximize revenue and create long-term value.
Learn more about this word
arrow_forward
No results found.
Please try different keywords.

Need a hand with your growth ecosystem? Let us help!

For a start, we transform your system architecture and create an agile operation process to meet your growing business needs.

Start your project
arrow_forward