Email Sharing/Forwarding Rate

Imagine this scenario: you receive an email from a friend or colleague that contains valuable information or an interesting offer. What do you do? Chances are, you would want to share it with others who might find it equally valuable. This act of sharing or forwarding emails is not only common but also plays a crucial role in modern-day marketing strategies. In this article, we will explore the concept of Email Sharing/Forwarding Rate and how it can benefit you and your organization.

Email Sharing/Forwarding Rate refers to the percentage of recipients who share or forward an email to others. It is a metric that measures the effectiveness of your email marketing campaigns in terms of generating organic reach and engagement. A high sharing rate indicates that your email content is compelling and resonates with your audience, encouraging them to spread the word to their networks.

Research has shown that people are more likely to trust and act upon recommendations from their friends or colleagues rather than direct marketing messages. When someone shares an email with others, it serves as a personal endorsement, lending credibility and influence to your brand or message. This word-of-mouth effect can significantly amplify the reach and impact of your email campaign, leading to increased brand awareness, website traffic, and conversions.

According to a study conducted by Litmus, the average email sharing rate across industries is around 12%. This means that for every 100 recipients, approximately 12 people will share or forward the email. However, it's important to note that the sharing rate can vary depending on factors such as the relevance of the content, the quality of the email design, and the strength of your call-to-action.

How it can benefit you and your organization

The Email Sharing/Forwarding Rate holds immense potential for both individuals and organizations. Let's explore some of the key benefits:

For individuals, sharing interesting or valuable emails allows them to contribute to their network's knowledge and success. It helps build relationships, establish expertise, and position themselves as valuable resources in their professional or social circles. Additionally, sharing emails can also lead to reciprocity, where others are more likely to share useful content with them in return.

For organizations, a high Email Sharing/Forwarding Rate can have a significant impact on their marketing efforts. It extends the reach of their message beyond their existing subscriber base, tapping into new audiences and potential customers. This organic sharing also acts as a form of social proof, as people are more likely to trust recommendations from their peers. It can enhance brand credibility, generate qualified leads, and ultimately drive revenue growth.

Marketing leaders can leverage the Email Sharing/Forwarding Rate as a key performance indicator (KPI) to measure the success of their email campaigns. By tracking and analyzing this metric, they can gain insights into the effectiveness of their content strategy, identify high-performing campaigns, and optimize future campaigns for better engagement and conversion rates.

Sales leaders can benefit from the Email Sharing/Forwarding Rate by understanding which emails are resonating with their audience and driving the most referrals. They can use this information to tailor their sales pitches, follow-ups, and customer interactions to align with the interests and preferences of their prospects. This targeted approach can lead to higher conversion rates and improved sales performance.

Product leaders can also leverage the Email Sharing/Forwarding Rate to gather feedback and insights from their users. By analyzing the content that is most frequently shared, they can identify product features or improvements that resonate with their audience. This feedback loop can inform product development decisions and help create a more user-centric and impactful product.

Use case

Let's consider a hypothetical success story of a company called "GrowthTech" based in Singapore. GrowthTech is a technology startup that offers a data analytics platform for e-commerce businesses. They have been running an email marketing campaign to promote their latest feature, "Predictive Sales Insights."

Through careful segmentation and personalized messaging, GrowthTech has been able to engage their target audience effectively. The email they sent out highlights the benefits of their new feature, showcasing real-life case studies and testimonials from satisfied customers.

One recipient of the email, a marketing manager at an e-commerce company, finds the content extremely valuable and decides to share it with her team. She forwards the email to her colleagues in the marketing, sales, and product departments, along with a personal note expressing her excitement about the feature.

Impressed by the insights and potential impact of "Predictive Sales Insights," the marketing manager's colleagues also share the email within their networks. Some forward it to their industry peers, while others discuss it in relevant online communities and forums. As a result, GrowthTech's email reaches a wider audience, including potential customers who may not have been on their original subscriber list.

The increased exposure leads to a surge in website traffic and trial sign-ups for GrowthTech. They receive several inquiries from interested prospects who were introduced to their product through the shared email. Ultimately, this translates into new customers and revenue growth for the company.

In summary, the Email Sharing/Forwarding Rate is a powerful metric that can significantly impact the success of your email marketing campaigns. By creating compelling content, leveraging social proof, and encouraging sharing, you can extend the reach of your message, build brand credibility, and drive tangible business results. So, the next time you craft an email, think about how you can make it share-worthy and watch your campaign soar to new heights.