The Ultimate A-Z Martech Glossary and Definitions

Identifying potential customers who have shown interest in a product or service through marketing efforts.

Engaging and nurturing potential customers who have shown interest in a product or service, guiding them towards making a purchase decision.

Creating a simplified version of a product to test its viability and gather user feedback.

Measuring revenue generated by multiple touchpoints across the customer journey, attributing credit to each interaction for a comprehensive understanding of marketing effectiveness.

Measuring customer loyalty and satisfaction through a single question survey.

Measuring the percentage of recipients who engage with an email by opening it.

Investing in online advertisements to appear prominently in search engine results, targeting relevant keywords and driving traffic to a website.

Analyzing product data to gain insights and make informed decisions for improving product performance, user experience, and driving business growth.