The ultimate Martech Glossary

The Ultimate A-Z Martech Glossary and Definitions

Are you confused with all the Martech and Adtech definitions out there? Here are all the Definitions and you can also learn about the things around that word.
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D

Demand generation

Creating and nurturing customer interest and engagement through targeted marketing activities to drive demand for a product or service.
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D

Digital Experience Intelligence (DXI)

Optimizing customer interactions and personalizing digital touchpoints to enhance user satisfaction and drive business growth.
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D

Digital marketing

Leveraging online channels to promote products or services, engage with target audiences, and drive measurable results.
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E

Email Sharing/Forwarding Rate

Measuring the rate at which emails are shared or forwarded by recipients to others, indicating the level of engagement and potential reach of the content.
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G

Go-to-market (GTM) strategy

Creating and executing a plan to introduce and sell a product or service to the target market effectively.
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G

Growth marketing

Driving sustainable business growth through data-driven strategies, experimentation, and optimization across the entire customer journey.
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I

Inbound marketing

Attracting, engaging, and delighting customers by creating valuable content, optimizing for search engines, and leveraging social media and email marketing.
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I

Information Architecture

Organizing and structuring information to enhance usability and findability.
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